“Let me cancel those plans with friends again because I LOVE being glued to my laptop at midnight doing client work and creating reels”.
Said NO ONE EVER. (Seriously)
Wave buh-bye to working 14 hour days, 7 days a week.
Say hello to simple, fun, and easy
Brew a cuppa and pull up a comfy seat—we need to have a ‘lil heart-to-heart about doing business without burning yo’self out
Flashback to the start of your business, where you were full of energy and enthusiasm. “I’m gonna conquer the world and transform people’s lives with my magic!”
You throw together an offer that showcases your expertise, set up a payment link and announce you’re open for business on social media. People sign up for your services, they love it, AND they recommend you to everyone they know … WINNING!
Now? You’re a couple of years in, and you’ve made some decent money. But you’re ready for MORE!
What doesn’t feel so good is working even harder to justify increasing your prices so you can boost your revenue. You put in extra hours and end up with the same or even less money …
“What the actual …?! How can I possibly earn more without giving more? I’ve got nothing left to GIVE!” – You, screaming into the void
This whole “be your own boss” thing isn’t quite what you imagined, huh? *womp womp*
If you’re already struggling to make ends meet, and your time is maxed out, generic advice from the “100K hustle” influencers REALLY isn’t helpful
YOU: I need more clients so I can grow my business and make more money
THEM: “You need to get better at selling—buy my course and I’ll show you the secret to sales!”
But that course is full of icky, pushy, manipulative sales tactics that you HATE being on the receiving end of yourself—why would you do that to anyone else??
YOU: I need to market my offers but I don’t have extra time or energy to focus on it
THEM: “You need a marketing plan / strategy / content calendar to be more visible—buy my course and I’ll show you how!”
But their strategy is to spend hours a day creating perfectly polished 30 second reels that have nothing to do with your business. And even MORE hours engaging on social media platforms that suck the life out of you.
YOU: I want to reach my financial goals without adding more to my to-do list, I’m barely keeping my shizz together as it is!
THEM: “I’ll hold you accountable to those goals and deadlines, no matter what!”
But their high pressure style and whip-cracking time limits kill your creativity and fun even more
HERE’S WHAT MOST OF THOSE INFLUENCERS WON’T SAY OUT LOUD…
60% of ALL small businesses fail in the first 3 years
Why? Because they’re winging it without a solid foundation to support their expertise and passion
At some point we’ve all Googled “how to run a small business online in 2024” because, let’s face it, this shizz ain’t taught in school.
And most of the top search results say things like “all you need is a business plan, set SMART goals, and market your offers—here’s a template for that!”
You nab every freebie on the planet from podcasts, blogs and webinars, trying to piece together the big picture. You buy the courses and join the masterminds to learn the secret sauce recipe for generating 6 figures with absolutely zero effort involved.
But it still doesn’t make sense!
Stuffing your creative brilliance into a box built by someone else?
Yeah, that’s NEVER going to fit
You’re in business to do your thang and make money, not get bogged down with all these extras and add ons, dammit!
*bangs fist down on the desk*
You deserve to be paid well for your creative expertise, AND feel great about the positive impact you’re having
What the marketing influencers don’t tell you is that their method is best suited to people just like them
Which, in most cases, is not people like you
You’re the one I had in mind when I created IGNITE
IGNITE is a highly personalised, 1-on-1 coaching program for multi-passionate coaches, copywriters, and web designers, that answers the burning question …
“How do I make THIS *gestures vaguely at your business* work for me?”
I got you—in 6 months we’ll create AND implement the hands down, most comprehensive business roadmap designed specifically for you, to help you navigate the ins and outs of your online business, without any BS or burning yourself out.
In a nutshell—I’ll help you create and implement a simple strategy to operate your business and make money YOUR way
You’ll walk away with:
🔥 The consistency and reliability of a simple, profitable, and sustainable framework that supports your business growth for years to come
🔥 A fresh perspective on your relationship with money so you can start making decisions from where you want to be—not where you are right now
🔥 The perfect ‘sweet spot’ to position yourself in the market with a specialised niche and pricing to match, so your dream clients instantly know you’re the one to help solve their problem
🔥 A premium offer that highlights your value without you having to put in hours of overtime—and helps your clients achieve amazing results. You can support them at the highest level without burning yourself out
“Okay, so what happens inside IGNITE?”
Here’s the simple, no-stress approach that’s helped hundreds of creative service providers discover the picture on the jigsaw puzzle box—the one that shows you where those random pieces belong
PART 1 – THE FULL AUDIT
I’ll take you through my signature process to check your foundations, implement basic structure, and remove unnecessary layers of complexity so you can quickly increase your revenue and get some time freedom back … Helloooo LIFE!
🔥 Dust off your goals and dreams—it’s easier to get somewhere when you know what you want and where you’re going. During our 60min VIP Kickstart call we’ll map out a strategy that lights your fire and gets you to your goal feeling fresh and relaxed, ready to celebrate your achievements.
🔥 Before we touch A-NY-THING to do with your business, we cut through the noise and discover WHO YOU ARE. We’re not going to try and implement something that’ll never work for your way of thinking, being or doing. My Sacred Money Archetypes® quiz and Brand Archetypes quiz are standing by to deliver mind-blowing clarity on your unique personality.
🔥 We ‘check under the hood’ of your business to see what you’re running with right now. What works well? What doesn’t? What do you need to start doing? Do less of? Use my Start-Stop-Continue framework to identify the gaps, potholes, and wobbly bits that pull your business off-course on the regular.
PART 2 – MASTER YOUR MONEY MINDSET
A healthy relationship with money is crucial to your business success, because what you believe about money influences every action you take. Let’s shift your beliefs and see what’s REALLY possible for you.
🔥 From Grand to Granular: I see your big financial dreams, now let’s chunk ‘em down into achievable bites. We’ll work out exactly what your time is worth so you’re never tempted to undervalue your work again.
🔥 Check yo’self talk: What are you saying to yourself in those quiet moments? In your head? Out loud?? I’ll show you how to catch those low value thoughts and reframe them into a high value masterpiece.
🔥 Mirror, mirror, on the wall, who’s the boss-est of them all?: You’re SO ready to make those big financial moves and see more commas in your bank balance. But it’s gonna take a liiiittle bit more than just writing down a number and waving a magic wand. (Dammit!) We’ll check in with Future You in a powerful visualisation designed to show you all the ways more money will have a positive impact on your life and business.
🔥 You’re awesome, just roll with it: It’s time to stop discounting yourself, your accomplishments, wisdom, knowledge and experience. Everything you’ve ever done has contributed to you getting where you are now. Let’s make a list of all the awesome things about you—and lay the groundwork for your niche and offers
You’ll also get my simple money tracker template that’ll have you thinking about money in a whole new way and wanting to take action to bring in the cashola. Every. Single. Day.
PART 3 – NAIL YOUR NICHE
Choosing a niche isn’t just about who you can help the most—or who you can help at all. It’s about finding the sweet spot in the work that lights up your soul, that others will also value highly, and happily pay you for.
🔥 Unlock your superpower: You’ve got a very particular set of skills that you’ve acquired over the years. Skills that make you a valuable asset for your dream clients. We’ll match your expertise to the needs of your audience so you stand out from the online crowd as the go-to specialist in your field (lycra and superhero cape optional)
🔥 Your profitable sweet spot: There are things you do that make loads of money, and things you love that make no money at all. Find the balance between the two and you can tick the profitable box on your business bingo card. This one is easier than you think with my simple Sweet Spot matrix exercise.
🔥 Calling all dream clients! Who needs what you offer? How does your expertise solve their problems? Getting your message out to the world and making bank starts with understanding what makes your audience buy things.
You’ll use my Sacred Money Archetypes® insights to align with your dream clients and speak their money language so they’re saying “shut up and take my money!”
FUN FACT: These same insights also help repel those PITA clients—y’know, the pains in your asssss who suck the light from your soul every time you think of them 😱
PART 4 – MAP OUT YOUR CLIENT JOURNEY
The real magic of a sustainable business exists in the teeny tiny details you consider with your dream clients in mind—long before a client ever steps through your door.
🔥 VIP or economy?: What kind of experience do you want your clients to have? It’s not cool to charge luxury prices if you’re going to deliver a budget knock-off that falls apart on the first outing. Get a handle on this and you’ll create raving fan clients who shout about you, all the time, ev-ery-where.
🔥 Mind the gap: It’s obvious and easy for YOU to step over that loose floorboard just inside the door, but everyone else? They trip and fall straight into not taking action or faffing about with their goals. Grab my toolbox of ideas and insights and let’s fix those gaps.
🔥 Confirm your itinerary: We’ll break down each step to create a clear and concise roadmap that guides your clients from A—their pain point, to B—the result or outcome they get from working with you—in the easiest way possible.
PLUS you’ll get my signature roadmap template that you can use over and over again—and apply it to all other areas of your business as well
PART 5 – YOUR GOLDILOCKS OFFER
Your dream clients are out there wandering the interwebs, searching for a magic just-right something that will make their lives bigger, better, faster, MORE! Let’s give the people what they want—without burning yo’self out delivering it
🔥 What’s on the menu?
Bring ALL of your offers to the table, from the freebies to the high-ticket gold. I’ll show you how to select the just-right ingredients that will deliver a beautifully balanced signature offer. Goldilocks herself would give it a *chefs kiss* of approval.
🔥 “Can I really charge THAT much?”
Yes, yes you can. The value of your expertise becomes crystal clear as we package it up in a way that maximises your time, energy and profits right from the outset.
You’ll also get my strategic pricing *reality check* formula to ensure the money you’ll actually receive is acceptable to you. No more feeling bad about the money you make!
Phew! That’s A LOT, right?!
Here’s a quick recap for the “just the facts, ma’am” people:
SIMPLIFY
We take your business back to the bare necessities and throw out all the BS you don’t need. You’ll breathe a huge sigh of relief as you admire all the extra time, space, and energy you now have for your creativity to flow. And I will not hold back on telling you those crappy soul-sucking clients need to GO!
RECONSTRUCT
Want a business that stands the test of time? You need a solid foundation under it. We fill the gaps in your money mindset, nail down your niche, lay out a clear path for your clients, and roll out the welcome mat with a just-right signature offer. NOW you’re ready for all those marketing strategies and content calendars!
IMPLEMENT
We do accountability a ‘lil different around here. You’ll WANT to take action and get shizz done faster than you’ve ever done before, because it’s aligned with your personality. You’ll have my support and guidance every step of the way—and no forced deadlines in sight.
YOU’LL HAVE:
- 60min Zoom calls every 2 weeks for coaching and implementation
- fillable templates and guides for each module
- Call recordings so you can be fully present. Go back and capture any insights you want to really hone in on later
And … did someone say BONUS?!
BONUS #1 – BRAND PERSONALITY WORKSHOP
Branding isn’t just about logos or colours. It’s your personality, the words you use, the energy you bring. It’s your VIBE that people are picking up on and can’t help being attracted to.
During this 4 hour 1-1 virtual workshop (split over 2 sessions) we’ll use your Brand Archetypes® to create a Soul of Your Brand Guide that highlights the true personality of your business. You’ll have a consistent message that shines bright throughout your marketing and hits your dream clients right in the feels. Valued at $1400 AUD
Bonus #2 – TWO 20min EMERGENCY SOS CALLS
Sound the alarm! If you’re feeling stuck and need my help between our scheduled sessions, you have TWO 20-minute emergency calls that you can book and use as needed. Valued at $400 AUD
Working through this together over the next 6 months is going to have ALL the pieces of your business puzzle falling into place
Which means the runway is clear for you to take off and easily reach your big money goals
You’ll have my guidance and support to bring all the pieces together and implement sustainable systems, packages, pricing and a strong money mindset that will serve you for years to come.
Plus templates and frameworks that can be applied to every area of your business.
Quit looking around for magic wands and secret sauce recipes—you, your expertise, your personality, and your energy ARE the secret sauce
“I have completely transformed my business into the big-ticket digital marketing agency I always dreamed of running!
Deirdre’s insights, enthusiasm, and well thought out workshops are so effective and THEY WORK.
The transformation is REAL, TANGIBLE, and REWARDING, and even though my ideas were always there, Deirdre has helped me put them into real action that has already produced amazing results!”
In this program you’re learning how to think differently about money, implement a structure that works for YOU, package your offers, and set your prices so you’re no longer overdelivering
REALITY CHECK:
If you’re not meeting your business financial goals right now?
You’re actually losing money 😬
Think about your monthly income right now … and then what you WANT it to be.
The difference between those two numbers? That’s what it’s costing you and your business every month that you continue to operate the way you do now.
Your investment for IGNITE?
$5000 AUD full pay
OR
$850 AUD x 6 monthly payments
(FUN FACT: that’s around $3400 USD full pay, or $570 USD x 6 monthly payments.
You can check the currency conversion here)
Let’s get started and close that gap
in the simplest, easiest way possible, k?
📣 IMPORTANT NOTE … IGNITE is a personalised, 1-1 program where you have my full attention on your business. Spaces are limited to 5 clients at any one time. Sooooo … fill in that application and tell me all.the.things so we can get you started as soon as possible!
Remember what Stephanie from Io Web Design & Strategy said earlier, about turning her business into the big-ticket digital agency she’s always dreamed of? Here’s what happened in the NEXT 6 months as we continued to work together …
“In the last 12 months rolling I passed the $100K income mark! My heart is bursting with pride and gratitude! You are a big part of why I was able to execute that while barely even stressing.”
And let’s not forget what other fabulous fun clients have to say about their IGNITE experience:
“Working with Dee is something else … something magical and mind-blowing. I now understand my business better in general, rather than just bumbling along. I’d never thought about who my target audience were, about marketing or strategy. I never thought about what I was actually DOING. Now I’m actually planning, not just winging it!”
“I feel like I have a plan for once. I’ve always been the type that just goes with the flow on a day-to-day basis. But after 2 years in my business I realised this wasn’t working for me or creating the growth I deserve. I had no idea WHAT I needed at the time but you could see where I needed help. I’m loving having a plan that can work with my personality.”
“It lights me up when I’m working with you. It feels like a heavy, hard process on my own, whereas you just wave a magic wand and get me out of the mud. And I love knowing that you’re not going to shame me if I haven’t done something by a deadline.”
At this point you’re probably thinking …
“That’s great! But … what if it doesn’t work for ME?”
Here’s the thing … I can’t guarantee your financial success, monthly income or any number of new clients.
What I CAN guarantee is a super fun, positive, business coaching experience that will help you eliminate the excess noise, so you can focus on doing a few key things well. That’s the sweet spot where the results you’re looking for magically show up, all on their own.
You bring your spark and magic, I’ll help you ignite them into the fun, profitable, and sustainable business you’ve always wanted—one that brings you more time and energy, more joy, more clients, and more money as you scale to six figures in revenue, then six figures in profit*
*The “Pantene disclaimer” … scaling to six figures in revenue and then six figures in profit won’t happen overnight. It may not happen in 6 months, it may not happen in 12 months. But it CAN happen if you apply what I teach you and implement the personalised strategies we develop for you. This first 6 months is your springboard.
Let's back the party bus up a sec … just who the heck am I??
Hey! I'm Deirdre
I’m a certified Sacred Money Archetypes® coach, a certified Money Breakthrough Business coach, and the host of the Fun Business Fun Money podcast.
I know, that all sounds la-de-dah fan-cy pants! But you know what it really means? I bring a fresh, fun energy to the convo around money and “how to run a small business online in 2024”.
I spent DECADES squishing my playful personality into a boring corporate professional box before I realised I couldn’t be contained any longer.
I’ve been burnt out, wandering around looking for the damn secret success sauce everyone else seems to have.
I’ve tried their methods, and implemented their systems, because that’s what they said it took to have a successful online business.
Then I spotted a massive gap. Y’know, that thing that, once you’ve seen it, you can’t UNSEE it? 👀
The gap was ME
I’d lost my fun energy and personality under the weight of all the complex BS and “have to’s”. And it was sucking the life out of me. So here’s what I did …
🔥 I let go of the things that didn’t light me up, didn’t add value for my clients, and didn’t make any money
🔥 I created more space for the things that REALLY fuel my fire
🔥 I stopped trying to force results in my business and started having more FUN
I’m here to help thousands of people to not even bother smashing the glass ceiling, but to simply walk out from under it and onto a whole different playing field
*click* You hear that?
That’s the sound of the pieces naturally falling into place as your business puzzle finally makes sense. Your energy just shifted and your whole body relaxed. That’s my favourite sound!
Business and life are intimately connected, and the secret sauce is YOU
It’s time to cut through the BS so you can create more time and money for the things you really want in life.
Let’s make e-very-thing nice and simple, m’kay? 😉
Is IGNITE the just right Goldilocks strategy for you?
Here's how you'll know ...🔥 you’re so ready to fire up your business with your unique spark of personality and fun, so you can finally make MORE money working LESS hours
🔥 you want to make a bigger creative impact in the lives of your clients, feeling aligned and on purpose with everything you do—without overdelivering or undercharging
🔥 you’re super excited to have a simplified structure and more organised business—but the thought of actually doing that is a complete snorefest, and you don’t know where to start. You just want a fairy godmother to rescue you with a wave of her magic wand!
🔥 you’re not afraid to throw out the things that don’t work and don’t feel aligned anymore—even if you’ve spent a lot of money on them in the past. You can chalk it up to an experience you had to have, a lesson learned … and let it go.
🔥 you want a personalised strategy that fits seamlessly into your life and business. Less brain power spent on figuring out the how means more brain power for the creative fun stuff!
Got Q’s? Here’s some A’s:
Q - This is a big investment. Surely I could get this cheaper (or free) elsewhere?
A – Yep, it is. And yep, you could. But if you were going to do it on your own, you’d have done it already, wouldn’t you? 😉
In IGNITE you have me holding your hand, so to speak, as you put the foundational pieces in place. We break it down into easy chunks and GET. IT. DONE.
Q - Six months?? Surely it doesn’t take THAT long??
A – Sure, I could whiz through everything you need to know in a ‘cheap and cheerful’ course format. But would you implement what you learn? Or even finish it? Probably not.
Don’t worry, our 6 months together will fly by, because we’re breaking everything down into simple, implement-able bites that you’ll be excited to put into action.
Q - I don’t want to invest in another thing I’m not actually going to do. How is this different?
A – I hear you! I don’t want that for you either.
But that’s the beauty in working WITH your personality instead of against it and forcing you to do it ‘my way’—you’ll WANT to do the work and implement what you actually need.
I haven’t had to push anyone to do anything yet—and you’re not going to be the first 🤨
Q - I NEED THIS! When can I start?
A – You can get started right away!
But keep in mind that this is a high-touch, 1-1 coaching program where you have my full attention. I work with a maximum of 5 clients at any one time, so there may be a short wait for space in my calendar.
Rest assured, I want to help get you out of the mud, so fill in that application and we’ll get you scheduled ASAP!
Q - What if I want more than 6 months with you?
A – You can have it!
This is about going at YOUR pace, and if you want ongoing support over a longer period we can absolutely work out a plan for that, based on your needs.
Q - What if I buy this but then decide it’s not for me?
A – I get it, sometimes you don’t know if something is going to be a good fit for you or not—until you get started. I want you to feel comfortable committing to this program.
That’s why there’s a FIRST CALL money-back guarantee.
We’ll have our first call in the first 10 days. If, after that first call, you’ve decided this isn’t a fit for you? I’ll refund your money and cancel our agreement. Simple and easy.
Let’s not think about all the precious time you’ve wasted flying by the seat of your pants and feeling increasingly worried about everything falling down around you.
I mean, how much energy have you put into marketing your offers, and not sold a single thing?
Stop. Hit the pause button on all of that.
You’re stuck in a loop. If you don’t hit pause you’re just going to keep doing more of the same—and end up in a burnt out heap on the floor.
INSTEAD, let’s think about how unrecognisable (in a good way!) you and your business will be after 6 months working together (Read: actually crushing those goals)
With IGNITE you can confidently hit PLAY again, knowing you’ve got a clear strategy and roadmap to freedom—minus the hustle and complex BS.
I’m standing by, magic wand in hand, ready to help you 🪄