Branding With Archetypes®

Welcome to the Branding With Archetypes® quiz!

Where your business gets its own unique personality and style

Yep, its true, your business has its own unique personality - aka your brand.

Your brand is so much more than a logo, colour or tagline.

Its a combination of elements that add up to a PROMISE OF AN EXPERIENCE - before you've really said anything at all.

Your brand is a crucial element in a successful business, so it needs to be a reflection of your personality and your values. It also needs to convey a sense of possibility and transformation for anyone who comes into contact with you and your expertise.

Aligning your brand with your personality ensures that the experience your clients have is deeply emotional. It also ensures that it's highly authentic for you - marketing your offers and sharing your expertise feels EASY and FUN!

"Wait a second, back up the bus a bit... WHAT. IS. AN. ARCHETYPE?? And what does it have to do with my brand?!" I hear you ask!

I know, its a weird word! In a nutshell, an archetype is a personality type. A collection of characteristics and traits that combine in a unique way.

Archetypes are immediately understood even without knowing the formal terms because they're EVERYWHERE. You intuitively recognise the Hero and Villain archetypes in TV shows and movies, right? Same thing here.

Branding with Archetypes® is a reflection of YOUR uniqueness—it's how your personality shows up in your business, your online presence and how you engage with others.

Your online appeal is a match for the core desire that's front of mind for your ideal clients, so its important to make sure your brand reflects the full power of your personality.

When you look at your business in this way you'll discover a structured, easy to use method for creating meaning, emotion and connection with your ideal clients, in a way that is authentic to YOU!

This quiz should take you 10-12 minutes to complete. I apologise in advance that there are a LOT of multiple choice questions (120 to be exact!) Trust your intuition and pick the response that feels most like you without overthinking it.

Sound good? Lets get into it!

 

 

1. I love the idea of transforming something
2. I believe rules are meant to be broken
3. I believe in fairness and equality
4. My product/service offers lots of choices and variety
5. I often feel isolated from other people
6. People's rights are important to me
7. Spirituality is a vital connection for me in my work and life
8. I would rather do something in my own way than be popular
9. My friends are a very important part of my life
10. I love to reframe a situation or offer a new perspective
11. My product/service stands for something radical or different instead of blending in
12. I value creating connection and community
13. I believe in serendipity
14. My product/service makes people feel rebellious
15. I would much rather work together than alone
16. I often feel inspired and have an active imagination
17. Creating a feeling of family or community is important to me
18. I believe people need to lighten up
19. I believe form and function go hand-in-hand
20. I value giving to others
21. My product/service helps people feel playful
22. I enjoy the creative process
23. I find it hard to say no to clients
24. I like to help people have a good time
25. I do not like to compromise on my standards
26. Kindness, caring and compassion are key values for me
27. I laugh at the idea of following the rules
28. My product/service helps clients express themselves in a creative way
29. My product/service provides comfort or security for my clients
30. I value creativity and innovation
31. I like appealing to people's finer tastes
32. I believe in happy endings
33. I like feeling victorious
34. Creating intimate client, employee or vendor relationships is important to me
35. My product/service is healthy or good for you
36. I value hard work and perseverance
37. I see my clients as people to be loved or feel close to
38. I like things to be simple, cheerful or upbeat
39. Overcoming challenges is motivating for me
40. I value working with people on a heart-to-heart level
41. My product/service creates a feeling of safety and predictability
42. I believe in standing up for the underdog
43. I enjoy helping people feel special and appreciated
44. Freshness, cleanliness and wholesomeness are important to me
45. Anything can be accomplished with discipline and focus
46. I value being in control
47. I value self discovery
48. It's important to seek the truth
49. Systems and structure are important for getting things done
50. My product/service helps people find their way or learn more about themselves
51. I believe that knowledge and wisdom are important
52. My product/service helps clients feel powerful or in charge
53. Individuality, choice and uniqueness are key values for me
54. I like to make people think
55. My product/service is seen as a step above the competition
56. I love exploring new possibilities
57. My product/service helps people investigate different viewpoints
58. I value doing the right thing even if it's not popular
59. I tend to be a loner and prefer not to be part of a group for any length of time
60. I respect objectivity
61. I know that each of us has the power to transform our lives
62. If I don't like something I'll stand up against it
63. I like people to know I can be counted on
64. I love to see people come together and make something happen
65. I value honesty above the law
66. I believe rules are best if they apply to everyone
67. I believe dreams can (and do) come true
68. I'd rather stand up for what I believe in than compromise
69. My product/service is good for everybody
70. Communicating thoughts and ideas is really important to me
71. I know I'm different from most people
72. I expect people to do (and be) their best
73. I prefer to see what happens rather than get too structured
74. My product/service helps people look or act differently than others
75. I like to help other people
76. I often "see" how something can be made better or more beautiful
77. Taking care of other people's needs is important to me
78. I believe innovation happens at unexpected moments
79. I like things that custom, one-of-a-kind or innovative
80. It's important to me that people feel safe and protected
81. I enjoy helping clients see situations in a new way
82. I rely more on inspiration and ideas than facts and figures
83. Being in the limelight is not as important to me as being of service
84. I like surprising people
85. Innovating new solutions is exciting for me
86. I don't mind making personal sacrifices for my clients or the people I work with
87. I value living for the moment
88. My product/service makes the world more beautiful
89. Clients know they can always depend on me (or my product/service) to be there for them
90. I am at times seen as provocative or off-colour
91. Creating an elegant ambience is important to me
92. I take a playful approach to my product/service
93. Facing obstacles is not a reason to quit
94. Beauty and style are very important to me
95. I am hopeful and optimistic
96. It's important to champion what's right
97. My product/service helps people feel indulged or special
98. I value friendliness and positive work habits
99. My product/service helps people go beyond their ordinary abilities
100. I believe in living the good life
101. I appreciate knowing what is expected of me
102. My product/service creates a feeling of competition and winning
103. Loyalty and commitment are key values for me
104. I like being taught what to do
105. I don't believe in compromise
106. It's important to be organised and efficient
107. I often feel bored or restless
108. People use my product/service as a resource or source of information
109. I often feel responsible for the well-being of others
110. My product/service is innovative or helps people do something in a new way
111. I enjoy a healthy or spirited debate
112. I deliver assurance and confidence
113. I have a strongly independent nature
114. I value understanding the way things work
115. I value leadership and respect
116. I don't like boundaries or limits
117. I believe most problems can be solved with the right information
118. I'm comfortable establishing rules and order so that things run smoothly
119. Others see me as leading the way
120. I seek out multiple points of view