Fun Business Fun Money Podcast
EP 070 – Boost your visibility without creating new content
Need more eyes on you but don’t have the time or energy to create new content?
Let’s face it, we can’t be creative 24/7, life happens and other priorities call your attention elsewhere.
This quick tip episode outlines a 4 step process to boost your visibility WITHOUT getting stuck on the content hamster wheel.
In fact, do this ALL the time regardless of whats going on, and then you can watch in amazement at how easy it is to boost your visibility.
TRANSCRIPT
Hey there, and welcome to the Fun Business Fun Money podcast!
Today is a quick tip episode, a bite-sized snack that you can grab and implement immediately without too much hassle. Or at least thats the theory!
I’ve been talking about visibility in my emails recently, its an essential part of running an online business – if nobody knows you exist, how can they pay you money??
Side note – if you’re not receiving my weekly FUNday emails in your inbox, what on earth are you waiting for?? FUNday is Monday in my world, because every week should start off with a dose of fun and good vibes.
And depending on where you live in the world, that email may slide on into your inbox on Sunday, which still rhymes with FUNday AND Monday.
Either way, its a good way to start your week, we don’t hate on Mondays around here!
The best way to get yourself on the FUNday email list is to grab one of my freebies!
Go take my Sacred Money Archetypes quiz for some quick insights into your relationship with money. Head on over to deirdreamies.com/take-the-quiz for that one, or just click on the link in the description of this episode.
Or you can download my handy dandy Start Stop Continue guide to help maximise your time and energy for the things that REALLY matter in your business.
You’ll find the link to grab that in the description of this episode as well!
Righto!
Whats this week’s tasty snack-style tip on visibility?
How you can get more eyes on you, your business, your content and make yourself known WITHOUT creating new content!
Say WHATTTTT?? How is that even possible??
You probably already know about this, its not breaking news hot off the press info, but you may not be utilising it to its full potential. Yet.
I go through phases where ALL the content flows out of my brain, through my fingertips via the keyboard and it all comes together in beautifully crafted posts, emails and notes for this podcast or videos, website copy, all the things. And its just EASY!
And then I go through phases where I don’t have the bandwidth for it. I’m looking for things to repurpose, new ways to say things I’ve already said, that kind of thing.
I’m kind of in between those two phases right now thanks to a whole lot going on in general life – my fabulous hubby just picked up a new bionic hip joint last week, hes doing absolutely amazingly, a superstar patient and all that.
But its also meant my usual creative time and routine is all out of whack while I’m helping him with his recovery, along with the usual home stuff like cooking dinner, doing laundry, blah blah blah boring stuff!
Thankfully I’ve been doing this little thing for a while now, and particularly on LinkedIn, I’m noticing my exact right Goldilocks ‘dreamboat’ clients are checking out my profile, sending connection requests and commenting on my OLD content.
If you’re feeling overwhelmed with creating content all the time, or you don’t have the time to focus on it properly, here’s what you need to do.
In fact, do this ALL the time regardless of whats going on, and then you can watch in amazement at how easy it is to boost your visibility.
1 – CHOOSE YOUR PLATFORM
Get onto the social media platform where your ideal dreamboat clients are hanging out.
Wherever you’re most comfortable is usually the greatest place to start. Your people are everywhere in spite of what the ‘experts’ will tell you. LinkedIn isn’t just for professional business people or big corporates, and TikTok isn’t just for the kids!
2 – OPTIMISE YOUR PROFILE
Whatever the platform, however many characters you have available. Set up your profile so it speaks to them with a clear message.
As an example, my favourite clients are digital creatives such as web designers and copywriters, as well as the beautiful coaches out there.
My LinkedIn headline currently says “Business coach for fun-loving digital creatives ready to scale and grow a fun, profitable, sustainable business without the stress.” Its crystal clear what I do, who its for and what the results are.
FUN FACT – did you know your LinkedIn headline follows you EVERYWHERE?! Its displayed on your profile, on every post you share, every comment you make, every inbox conversation you have. That makes it possibly your most important piece of real estate online, so you’ve gotta get it right! Just saying!
3 – CONNECT
Connect with those people!
Do a search for whatever keywords you want and find those people on that platform. You don’t have to inbox them to ask permission or to introduce yourself and give a bunch of BS reasons why you want to connect with them.
Just connect!
4 – COMMENT
This is where the magic of your headline and profile optimisation comes in.
Comment on their posts with genuine interest, add some insights and a dash of your awesome personality. Be a real human! It shouldn’t be hard, but apparently it is for some people.
Don’t be pitching anything though!
Don’t post sneaky links to your thing, don’t slide into their inbox with gross messages like “Hey! I saw your post about X problem you have, here’s my magic potion that will erase your worries AND your wrinkles!”
Nobody likes that, its the fastest way to find yourself with no friends.
Thats it.
Four simple things. Choose your platform, optimise your profile, connect with your people, and comment.
In fact, once you’ve got it set up, all you have to actually DO on the regular is connect and comment. Its ultimately TWO simple things that will help you create quick visibility without having to constantly create new content.
Its a super easy way to avoid the content hamster wheel, especially when you don’t have the time or energy for whatever reason you happen to have.
Thats what I’ve got for you today!
You CAN create quick visibility without having to churn out new content on the regular.
You just have to be a human and engage on fun and interesting content in a way that grabs the attention of your ideal clients.
Oh and don’t forget to get yo’self on the FUNday email list, theres a fresh email of awesomeness served up every single week!
Grab one of my freebies, either the Sacred Money Archetypes quiz or the Start Stop Continue guide are super awesome! The links to those in the description and in the show notes.
Take care, have fun boosting your visibility in the simplest, easiest way possible, and I’ll catch you in the next episode.
Want to make a BIG SHIFT in your business?
IGNITE private coaching could be the answer you’re looking for! Click here to check out the details, or send me a message for a quick chat about which option is the best one for you right now.
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