Fun Business Fun Money Podcast
EP 054 – Share your brownies and change the world
Are you sharing your brownies, aka your expertise, with the world?
Or are you keeping it under wraps like an undercover entrepreneur?
If nobody knows about you, its no wonder nobody is buying from you!
I don’t know how many times I say the world ‘brownies’ in this quick tip episode but its a LOT! 😂 If you’re not thinking about brownies by the end of this you should DEFINITELY be thinking of ways to share more of your expertise and offers 😉
TRANSCRIPT
Hey there and welcome to the Fun Business Fun Money podcast!
Today is a quick tip episode, which we do on Thursdays.
If you’ve been listening for a while you’ll know they’re not always as quick as I imagine they should be, but thats okay! Its always a very useful tip, tool or tactic that you can implement immediately, if you so choose.
If you’re just new here and the title of this episode grabbed your attention, or it was recommended by someone you know, a very special hey, hello and welcome to YOU!
I’ve had this phrase “share your brownies” in my head since I was at my very first conference in 4 YEARS, about a month or so ago in beautiful Noosa on the Sunshine Coast of Australia. Not too far from where I live.
One of the speakers was the absolutely fabulous Leonie Dawson, who you might know from her best selling goal planners, online courses, her business academy and beautiful bright artwork. Shes built a $13 million dollar business to date, so shes worth listening to!
Leonie did a presentation called “create raving fans who buy from you for decades”, which I absolutely LOVE! I mean, who doesn’t want raving fans who keep buying from you?? I DO!
Basically it was all about relationship marketing, how you can surprise, delight and overdeliver to your customers or clients even more than you already do.
I’m a HUGE fan of surprising and delighting clients, although one of my core principles that I work with clients on is NOT overdelivering to the point that you’re burning yourself out. Ain’t nobody got time for that! Thats different for everyone and its up to you to know where your limits are, what you’re willing to do and not do.
But even then there are ways of overdelivering so everyone is surprised and delighted, but you still have a ton of time, energy and SPACE for your own wellbeing.
My favourite way of doing this is via this podcast because I can record in my own time instead of being tied to a schedule for live events or live video. And you can listen in YOUR own time too, while you’re on the go, doing whatever you like to do when you listen to podcasts.
One of the things that stood out for me from Leonie’s presentation was this concept of ‘sharing your brownies’.
That might seem weird in a business context, but imagine you’ve got the world’s best brownie recipe, you’ve made a batch of these epic brownies and you’ve taken it to a friends party.
You know they’re the best, you know everyone is going to love them and want more of them and they’ll be talking about how YOU make the world’s best brownies!
Which is awesome!
But meanwhile you’re hiding in the kitchen and your brownies are still in the container.
You haven’t told a soul that you’ve got them because you don’t want to share, you don’t want to be overwhelmed by all the people demanding your brownies.
🫣 What if you run out of brownies?
🫣 What if people are disappointed?
🫣 What if they make people sick and everyone hates you?!
You know thats not going to happen, so quit second guessing yourself – share your damn brownies with the world!
And just to be clear, this brownie metaphor is YOU with all your expertise, knowledge, awesomeness and offers that can change people’s lives.
If you’re not sharing what you know, someone else is going to come along with a brownie recipe thats just as good, if not better, than yours.
They’re going to enjoy all the accolades and financial benefits of sharing THEIR brownies, while you’re in the corner with your stale old brownies in a plastic container, resenting the crap out everything.
An example of me ‘sharing my brownies’ is this podcast – I’m not holding back on the info I’m sharing, its exactly what I tell my paying clients.
The difference is they’re getting a specific, personalised version that makes it super quick and easy for them to implement and take action on. They see results much faster because they’re not having to figure it out on their own.
Not every episode has the download numbers I would like or expect, especially when I KNOW its so full of delicious brownie goodness that if you took what I shared and implemented 3 months ago, you’d be well on your way with a simplified business approach AND new paying clients.
But thats okay, the information is out there, ready and waiting for people to enjoy WHEN THEY ARE READY. When people want brownies, they’ll look for brownies. When people need brownies, they’ll find them.
You just have to tell them that you’ve got the damn brownies!
So I’ll keep showing up here, sharing my brownies and helping you change the world. At least thats how I see it! Really its up to YOU what you do with the info! If you just like listening to my voice, thats totally cool!
Sharing your knowledge, your expertise, your wisdom and experiences with the world can have a MASSIVE impact, even if you don’t see it immediately.
When you show up and share your magic in whatever way works for you, even if just ONE person sees it, you’re making a difference.
Thats what I’ve got for you today, quit second guessing yourself – share your damn brownies with the world!
Take care, have fun and I’ll catch you in the next episode!
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